Advocacy marketing is gaining your customers' trust for them to endorse you. But how do you gain trust? Let's see some daunting statistics. According to Adobe Trust Report 2022, 29% of customers convey brands' incompetence to safeguard, understand, and control how their data is used. 55 % of customers say they will never give a company their business again if they violate their trust. So what can you do to change this scenario? Data governance and care will take your brand to the next...